From Garage to Madison Avenue: The Lakewood Shirt Story That Stunned London Executives

In 2022, two high-powered London executives from Charles Tyrwhitt made a special trip to Lakewood, NJ, puzzled by one statistic they couldn’t ignore: nearly 20% of their U.S. shirt sales—about 100,000 shirts a year—were coming from a single “store” in this small town. What they discovered upon arrival wasn’t a gleaming retail space, but a humble home with a garage, an 8-year-old cashier, and a community bound together by Torah learning… and white dress shirts.